Crisis management plans can prepare businesses for several different scenarios and types of risks that could affect business continuity. However, a growing problem with organizations is the lack of participation from CEOs and company leaders in their crisis management plans.
One event could seriously impact the company, and while some might be easier to handle, making the wrong decision could be disastrous. More often than not, CEOs and business leaders are expected to make some sort of decision during a crisis, and having an unprepared executive could put the company in danger.
A reoccurring problem is that business executives tend to only get involved with crisis management whenever an actual crisis occurs, Forbes reported. Being the public face of an organization takes a massive amount of responsibility and being prepared could make all the difference when a company is handling a crisis.
According to Forbes, while some companies prepare and have the strictest guidelines for their crisis management plan, often times the CEO or an executive could make the company fail because they didn't attend training, planning or testing of any sort.
Being prepared is one of the best strategies for a crisis management plan, but everyone has to be involved for the strategy to actually work well. CEOs and business executives should attend regular training and other crisis management courses or meetings to make sure they are prepared for any type of incident.
Create a clear strategy of responders
In the event of a crisis, businesses have to know who is in charge of what, otherwise incidents could quickly become messy. According to The Washington Post, businesses should create crisis management teams or workshop groups to brainstorm possible scenarios that could affect business continuity.
By making a clear strategy of who responds, the process will inherently be less hectic and help protect the business from any sensitive information leaking. According to the source, for any sort of media attention, there should be a designated spokesperson, or the CEO should be well informed before making any sort of statement.
Having business leaders involved could help the plans run more smoothly in the event of a crisis and with the whole team on the same page, more incidents can be mitigated. However, CEOs and executives have to be prepared just as much as anyone else on the crisis management team.