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Pacific Northwest businesses need a disaster management plan

The Pacific Northwest is notorious for its beautiful scenery and breathtaking mountain and ocean views. However, with the amazing surroundings comes a large amount of natural disaster threats such as windstorms, earthquakes, floods, tsunamis, landslides and volcanoes, reported Oregon Business.

Businesses in the Pacific Northwest have to be on top of their disaster management plan since they face multiple natural hazards each year. According to the Institute for Business and Home Safety, approximately 25 percent of companies were not able to reopen their business after a major natural disaster, Oregon Business reported.

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The Insurance Information Institute also reported that 40 percent of companies tend to fail after a disaster, and only 43 percent of the businesses felt ready to take on a serious emergency, cited Oregon Business. In a survey conducted by Oregon Business, nearly 80 percent of Oregon companies felt they were somewhat ready or not ready at all for a disaster.

Businesses have to prepare themselves with a strong business continuity plan to make sure operations are still running after a disaster strikes. Companies can reduce downtime and financial losses when disaster management plans are used to protect a business. According to Forrester, for mid-sized to enterprise businesses, the average rate per hour for a standard service disruption is $110,000, and entire interruption event can cost more than $1.5 million, Channel Partners reported.

Communication and coordination essential
Each department in a corporation has to know their role in the event of a disaster. According to Oregon Business, disaster management plans can be improved by creating a communication backup contact, training staff on disaster drills and by increasing all-around coordination strategies. Businesses have to understand every single type of disaster that could happen in the Pacific Northwest, and how it could cause financial problems.

Businesses can better their disaster management plan by utilizing instant message and mobile notification devices. Being prepared is much easier for businesses when they are aware of the situation before or as it's happening. Having early notifications can help mitigate the risk of future problems.

A Crisis Management International report showed that 75 percent of corporations without a business continuity plan tend to stop operations completely within three years of a disaster, according to Channel Partners. Businesses that use NC4 Risk Center increase their situational awareness when a disaster strikes so they can work through an incident and avoid downtime.


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